Social Media Campaigns – This is How We Do It

Posted on December 11, 2012

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SocialMedia San Mateo Event Center

When clients chooses to hold their events here, they can take advantage of an added value benefit:  our social media outreach.  The San Mateo County Event Center has a dedicated social media gal, Terri Dien, who is solely responsible for social media outreach and messaging.

Our social media campaign efforts take advantage of several platforms; in particular Facebook, Twitter, our WordPress Blog as well as photo-sharing sites like Flickr and Pinterest.  We’ve got an efficient system to distribute information regarding upcoming events, special announcements, contests and traffic advisories.  We like working closely with our clients to develop a plan and strategy for outreach.  Some events target specific populations, other events prefer to focus on event features and activities.  Whatever the message, the key is to make it engaging and fun for all.  Our outreach efforts sometimes include contests for free tickets, cross-promotion with clients’ own social media accounts and outreach to online calendars and online event listings such as Eventbrite, Funcheap, Socialvents.com, SFGate, SFStation, Zvents.com, Bay Area Patch sites, and Bay Citizen to name a few.

When we think to ourselves, “what does social media mean to me?” we place ourselves in the shoes of event patrons — engaging and building relationships on an individual level with supports, fans and customers.  This personal interaction can instill a feeling of loyalty into followers and potential customers.  Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.

What can we do for YOU?  Contact tdien@smeventcenter.com to begin your social media campaign today!

About the San Mateo County Event Center:

San Mateo Event Center is the Bay Area’s top destination for events, meetings, promotions, and special events – from 6,000 to 35 people. Offering expansive space, lush landscaping, and flexible amenities conveniently located 20 minutes from all major cities. Call us today! 650-574-3247

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